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Senior Search

Fire Engine RED will create a Senior Search marketing campaign for your school that drives high school seniors to a fully-customized, pre-populated admission application that has been designed for maximum usability.

Your Search campaign may include electronic communications, print communications, or both.

You can target any or all of the following student groups:

• Seniors in your current inquiry pool.
• Seniors whose names you've recently purchased.
• Seniors who haven't responded to your previous marketing communications.

A dedicated, experienced Project Leader will manage our team of content, design and online application experts during your project's implementation.

Your Search Team will advise you on best practices for print and electronic communications and your Project Leader will closely monitor the progress of your campaign and provide you with high-level reports.

We are data-driven. At key intervals, your Project Leader will meet with you to discuss any changes you might want to make to your current messaging or strategy based on changes in the marketplace or the results you have received to date.

Learn more about the Senior Search services we offer:

	List Purchase & Management Hide Assist and advise your list purchases from major list sources such as ACT, CBSS, College Board and NRCCUA. Help you identify the variable data fields (first name, last name, state, major) to use in your messaging, pre-populated application and data export. Deduplicate all of your lists against each other so that your data is as clean and up-to-date as possible and your sending efforts are streamlined. Segment your lists for targeted messaging. (i.e. academic performance, academic major, gender, geographic, religion, etc.) Remove Search responders (applicants) from your campaign lists for all subsequent messaging.
	Messaging Hide Electronic Create a series of cohesive, easy-to-read messages that are consistent with your school's core messaging and current admissions publications. Develop customized messaging for 3 to 6 list segments that support your campaign goals. Include a single, strong call-to-action. Print Create print messaging that is consistent with your school's electronic messaging and your school's brand identity. Personalize the copy using variable data fields. Include a single, strong call-to-action.
	Design Hide Electronic Create series of unique HTML templates that enhance your messaging and are consistent with your school's core branding. Provide a secure Web link and personalized username and password for students to access their pre-populated applications quickly and easily. Print Create print materials that are consistent with your electronic design and school's brand identity. Provide a secure Web link and personalized username and password for students to access their pre-populated applications quickly and easily.
	Pre-populated Admission Application Hide Electronic Customize the look of your application so that it is consistent with your school's branding. Choose the fields and labels your application will include. Pre-populate as many fields as you wish. Utilize conditional logic to personalize and streamline the student experience. Personalize the thank you message and landing page a student sees after submitting an application. Personalize the e-mail confirmation message a student receives after submitting an application. Print Customize the look of your application so that it is consistent with your school's branding. Create copy that is user-friendly and consistent with your school's messaging. Determine the length of your application. Choose the fields and labels your application will include. Utilize as many variable data fields as you wish to personalize the student experience.
	Testing & Delivery Hide Electronic Increase the deliverability rate of your electronic campaign by registering a DNS address. Run your campaign messages through Spam Checker to identify words, phrases or techniques that are likely to trigger an ISP spam filter. Preview your HTML templates in different e-mail applications, e-mail readers and Web browsers to ensure that they render properly. Verify that your campaign messages comply with deliverability standards and requirements enacted by leading ISPs and Spam Monitoring Agencies. Ensure your campaign messages comply with the CAN-Spam Act of 2003. Send test messages to members of your Search team for final approval prior to sending out your actual campaign. Print Coordinate the mailing of print materials with the delivery of your electronic campaign. Mail print materials First-class or Nonprofit.
	Real-time Data, Reports & Export Hide Electronic View your campaign statistics in real-time through a Web interface, including opens, click throughs, started applications, and completed applications. Utilize your customized data fields for further analysis. Sort your campaign data by list segment. Utilize hidden fields to see how responders were driven to your application. View high-level reports including Conversion Report, Segmentation Report, List Source Report, Return on Investment (ROI) Analysis and more. Compare your campaign data to previous campaigns. Export your application form data in a format that meets your internal import requirements and upload the data into your database. Print View your print application data online through a Web interface. Utilize your customized data fields for further analysis. Sort your campaign data by list segment. Utilize key codes and hidden fields to see how responders were driven to your application. Compare your campaign data to previous campaigns. Export your application data in a format that meets your internal import requirements and upload the data into your database.

The cost of your Search Project will depend on its size and scope. Contact us today to discuss your project in more detail, and receive a custom quote.

Get two customized applications for one great price. We turn your Senior Search application into a customized Web application that you can post on your admissions website.