Broadcast E-mail

For an increasing number of education marketers, Fire Engine RED's Web-based Broadcast E-mail module has become the electronic communications module they can't do without.

That's because we're experts in e-mail deliverability and understand the unique challenges facing education marketers today.

Our Broadcast E-mail module complies with the deliverability standards imposed by the major ISPs in the US and aboard. We also comply with the requirements of the CAN-SPAM ACT of 2003.

Use Fire Engine RED's Broadcast E-mail module and you'll never again have to worry whether your e-mail campaign messages made it to the inboxes of your intended recipient – that's our job.

And you won't have to take our word for it...

As soon as your campaign is sent, you'll be able to access your campaign results (delivery rate, bouncebacks, opens, clicks thrus, and unsubscribe requests) in real-time through your Extinguisher interface.
Customization Opportunities Hide
List Management
  • Upload a new list(s) into the Extinguisher every time you send out a campaign.
  • Upload as many custom field values as you wish and use them to personalize your message and analyze your campaign results.
  • Check for duplicate contact records.
  • Find and fix all e-mail address syntax errors before you send out a campaign.
  • Add, edit and remove contact records within the Extinguisher without having to upload your list again.
  • Send a message to one or more lists at the same time.
Message Creation
  • Customize your message header including the "To", "From", "Subject Line" and "Reply-to" fields.
  • Use our HTML (WYSIWYG) editor to create or modify an HTML message.
  • Upload HTML templates into the Extinguisher to streamline the creation and testing of your HTML messages.
  • Store images on our server at no cost.
  • Copy and paste an HTML message into the Extinguisher that was created in another program.
  • Copy a previous HTML message and modify it for a new campaign.
  • Utilize our Auto Text functionality to automatically create a plain text version of your HTML message.
  • Customize your message's unsubscribe footer.
Deliverability & Management Tools Hide
  • Use our Spam Checker to identify words, phrases and techniques that are likely to trigger an ISP spam filter.
  • View your message in different e-mail clients within the Extinguisher system and see how your message will be displayed by recipients who use the most popular e-mail readers.
  • Allow recipients to view your message on the Web if they have trouble viewing it in/with their e-mail reader.
  • Send your message to a test list before sending out your actual campaign. You will not be charged for any test messages you send out.
  • Send your campaign out immediately or schedule it for delivery at a future date and/or time.
  • Schedule more than one campaign for future delivery.
  • Manage your undeliverable messages, temporary and permanent bounces and unsubscribe requests automatically within the Extinguisher.
Data & Reports Hide
  • Access your campaign results in real-time through your customized Extinguisher interface.
  • View your deliverability rate, bounce rate, opens, click thrus and unsubscribe requests.
  • Analyze your campaign results using one or more custom field values.
  • Search your campaign data using one or multiple fields and/or conditions.
  • Save your customized search criteria for quick, repeated use.
  • Generate detailed reports.
Export Utility Hide
  • Map your data within the Extinguisher and export it in a format that meets the import requirements of your internal database or contact management system.
Pricing Training Implementation
$0.015 (penny-and-a-half) per message
90 minutes48 hours